Kimono sleeves and wrap top, in-seam pockets and a hoodie give it edge. Navy and white fabric is easy to wear on the beach or in town.
-Made with love in California.
I'm a tech employee who found her true calling while going to fashion school at FIDM in San Francisco. It's so different and wonderful to create a physical product with your hands that can be worn and appreciated by powerful, independent and authentic women.
Ellera transforms classic silhouettes by merging American sportswear ease with a European aesthetics. My aim is to make pieces that are approachable and versatile, whether it be for a night out in the city, a weekend in wine country, or your next vacation. The collection includes everything from bold jumpsuits and flirty dresses, to swimwear and cover-ups. Seductive draping, clean lines, and peek -a- boo details are some of the many design elements that make Ellera unique.
I use surplus fabric from the fashion industry to keep Ellera’s carbon footprint as low as possible. It is made in Oakland and Los Angeles by small, family owned manufacturers. I try to choose partners that are either small, local, or businesses run by women (ideally all three.)
If you like what you see, I'd definitely appreciate your help spreading the word. Oh, and join the party on Instagram @elleraapparel.